PORTRAIT OF A BEAUTIFUL YOUNG WOMAN HOLDING SMART

Digital responsibility

We’re more than just an industry pioneer in online grocery shopping – from marketing to distribution to procurement to logistics, we’re driving digitalisation in all of our business areas. For us, the development and use of complex technologies comes with a special responsibility.

Our bet on the future

The digital demands being placed on commerce and tourism are growing daily. The concept of having the “internet in your pocket” is now a given when it comes to shopping. The REWE Group recognised this trend years ago and is now an industry leader in online grocery shopping. We are also adapting the brick-and-mortar business in our stores and travel agencies in line with current technological challenges as well as changing customer needs. Working in close collaboration with REWE Systems, our REWE digital business unit is expanding the company’s e-commerce offerings while simultaneously anchoring digitalisation in the DNA of our cooperative group: from marketing to distribution to procurement to logistics.

  • Omnichannel is imperative in commerce

    Among the biggest challenges currently facing commerce – and thus REWE as well – is the increasing parallel use of online and offline channels for shopping. For this reason, developing innovative omnichannel measures will be decisive for our corporate strategy in the coming years. Our goal: Provide customers with a simple, intuitive and seamless transition between the individual distribution channels – brick-and-mortar, mobile, online.

Order food online – across Germany.
In total 90 %
90
10

Order food online – across Germany.

With the centralised REWE delivery service and the REWE pickup service, about 90 percent of German households can order fresh food online.

We deliver.

With the REWE delivery service, customers can place orders online and have their purchases delivered right to their door in 75 cities.

Logistical milestone.

The first high-tech Food Fulfillment Center 2.0 offers some 20,000 products. By comparison, an average REWE market stocks about 10,000.

  • REWE delivery, collection and package services

    REWE was the first food retailer in Germany to combine an online shop with delivery, collection and package services. Since 2011, customers have been able to place orders on shop.rewe.de and have their purchases conveniently delivered to their door by the REWE delivery service which now includes 75 cities and their surrounding areas. Customers can also pick up their online purchases quickly at more than 1,800 REWE collection service markets across Germany. With the REWE package service, customers can order exclusive food, kitchen and household products from selected REWE partners – either separately or together with the items available via the REWE delivery service.

  • Weinfreunde for wine enthusiasts

    With us, you’ll find the right wine every time – easily and everywhere. This was our vision when we launched the online wine shop www.weinfreunde.de in May 2015. Weinfreunde utilises a sustainable omnichannel strategy. Customers are offered a seamless shopping experience, with in-depth advice and clear wine expertise, across all sales channels – from online shopping to mobile to print to the stores. After all, a successful omnichannel strategy also means combining an effective online shop with existing REWE stores.

  • ZooRoyal

    Founded in 2008, ZooRoyal Petcare GmbH is an online shop for pet needs based in Cologne. It has been part of the REWE Group since 2014. ZooRoyal maintains a selection of more than 10,000 products for aquariums, dogs, cats, terrariums, small animals, ponds, birds and horses. Online and in the store, customers will find exclusive ZooRoyal brand products in many REWE stores.

  • toom online shop and Click & Reserve

    Reserve online, pick up at the store – Click & Reserve. Following the initial rollout in 2017, the service is now available in all toom stores. Customers can use the free Click & Reserve service to reserve items online and collect them from their local store. If they prefer, customers can instead order from the toom online shop and have their drills, wall plugs and other DIY items delivered direct to their door. Purchases are delivered throughout Germany.

  • Food Fulfillment Center 2.0

    September 2018 saw the opening of the REWE Group’s first – and Germany’s only – technology-based Food Fulfillment Center 2.0 (FFC). The opening was attended by Prof. Andreas Pinkwart, the Minister of Economic Affairs and Digitalisation for the state of North-Rhine Westphalia. Our e-commerce activities are reaching a new level with Scarlet ONE. We have used pioneering technologies and process optimisation of intralogistics to increase the availability of goods, add new product ranges, expand the delivery area and further improve efficiency.

The new way to travel: digitalisation in tourism

Combining online and offline channels to form a comprehensive omnichannel offering is crucial for more than just REWE Group’s e-commerce sales channels. Our tourism business must adapt in line with this development as well and provide offerings to customers wherever they are: at home, on the road or in a traditional travel agency. DER Touristik in Germany has done this by, for example, developing interactive online platforms like DER.COM and MyITS, which serve as digital supplements to the DER sales network. The platforms make it possible to provide customers with close support before, during and after their trip via various channels and to maintain direct contact with them throughout.

Read more

Guidelines for artificial intelligence

Over the past several decades, artificial intelligence (AI) has transformed into one of the most exciting and challenging issues of our time. At REWE Group, we develop and use AI applications in order to better meet the wishes and needs of our customers, optimise logistics processes, make work easier for employees and much more.
But the possibilities represented by AI also mean we must assume greater digital responsibility and ensure that AI is used ethically. We believe the development of artificial intelligence projects require forward-looking and reliable guidelines. To this end, we have developed the REWE digital AI Manifesto.

This document was written together with our colleagues in Technology, Research & Innovation, Communications and Public Affairs, and it provides clear, easy-to-understand recommendations for developing and using AI and AI applications. Our handy manifesto is intended to help software engineers to develop sustainable and responsible systems. In addition, we maintain an awareness of the potential risks of AI if improperly used and developed. The manifesto is intended to avoid such risks. After all, ethical questions are just as important to us as technological or economic progress.

  • Hands of robot and human touching on digital interface

Join the discussion on LinkedIn

Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.

To LinkedIn feed